Marshall, MO, Missouri: Populist metro. In 2024, voted R+40%. Republican peak: R+40 in 2024.
Key facts
- 2024 presidential margin
- R+40MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 23,2312024 5-year
- Median household income
- $57,9312024 5-year
- White (non-Hispanic)
- 79.4%2024 5-year
- Black
- 4.9%2024 5-year
- Hispanic / Latino
- 12.6%2024 5-year
- Peak Democratic margin
- D+38 in 1932MIT Election Lab
- Peak Republican margin
- R+40 in 2024MIT Election Lab
Constituent county margins for Marshall, MO, MOOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
R+60D+60
One cell per constituent county. Ordered by 2024 D-vs-R margin (bluest first). Hover for county-level numbers.
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 2,726 | 6,498 | 9,330 | ||
| R | 2,904 | 6,451 | 9,533 | ||
| R | 2,789 | 5,977 | 9,274 | ||
| R | 3,790 | 5,104 | 9,108 | ||
| R | 4,712 | 4,962 | 9,848 | ||
| R | 4,479 | 5,389 | 9,939 | ||
| D | 4,585 | 4,572 | 9,355 | ||
| D | 4,765 | 2,931 | 8,854 | ||
| D | 4,643 | 2,688 | 10,166 | ||
| D | 5,039 | 4,625 | 9,696 | ||
| R | 4,281 | 6,042 | 10,323 | ||
| R | 4,943 | 5,218 | 10,576 | ||
| D | 5,890 | 4,883 | 10,845 | ||
| R | 3,460 | 6,641 | 10,101 | ||
| R | 4,646 | 4,698 | 10,048 | ||
| D | 7,308 | 3,635 | 10,943 | ||
| R | 5,969 | 6,085 | 12,054 | ||
| R | 5,841 | 5,970 | 11,811 | ||
| R | 6,318 | 6,926 | 13,271 | ||
| D | 7,185 | 4,822 | 12,029 | ||
| D | 6,715 | 6,022 | 12,753 | ||
| D | 7,988 | 7,336 | 15,352 | ||
| D | 8,622 | 6,108 | 14,776 | ||
| D | 8,389 | 3,783 | 12,245 | ||
| R | 6,251 | 6,780 | 13,044 | ||
| D | 6,564 | 4,990 | 12,125 | ||
| D | 7,114 | 5,613 | 12,812 | ||
| D | 4,503 | 2,966 | 7,564 | ||
| D | 3,929 | 1,443 | 6,892 | ||
| D | 4,189 | 2,926 | 7,184 | ||
| D | 3,710 | 2,805 | 6,666 | ||
| D | 4,901 | 2,814 | 7,836 | ||
| D | 5,615 | 3,050 | 8,752 | ||
| D | 4,565 | 2,622 | 7,872 | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — |
Demographics
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
20.4%
English
9.8%
Irish
8.8%
American
7.8%
Italian
1.2%
Scottish
1.1%
Polish
0.5%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
Age distribution by sex
Median age: 35.3 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
Median household income
2024 inflation-adjusted dollars
$57,931
Marshall, MO ranks near the middle of US counties.
Marshall, MO$57,931
Missouri$70,702
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
Poverty rate
All persons below federal poverty line
16.4%
Children face moderate poverty.
Children under 1821.5%
Working age (18–64)15.1%
Seniors (65+)13.4%
Source · American Community Survey 5-year estimates, 2024 release.
Language at home
Population aged 5 and older
91.2%
speak English only
Spanish7.5%
Asian & Pacific Islander1.1%
Other Indo-European0.1%
Other languages0.1%
Source · ACS 5-year estimates, 2024.
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 51.2% of residents not counted as adherents by any reporting body.
Marshall anchors Saline County, a historically Democratic river-bottom county that has shifted sharply Republican over the past two decades, mirroring the broader realignment across rural Missouri's agricultural interior.
The Democratic margin in Marshall, MO peaked at thirty-eight points in 1932. By 2004 the metro had flipped, voting Republican for the first time in many years. The 2024 margin was forty points, the most Republican-leaning result in the metro's modern history.
The economic context is the key. The median household income of $57,931 sits well below state and national norms, and 16% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Marshall, MO, Missouri — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/cbsa/32180/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Marshall, MO, Missouri vote in 2024?
In 2024, Marshall, MO, Missouri voted Republican by 40.4 points (R+40), carried by the Republican candidate. Out of 9,330 votes cast, 2,726 went Democratic and 6,498 went Republican.
What is Marshall, MO, Missouri's political archetype?
Akashic classifies Marshall, MO, Missouri as a "Populist" metro based on its long-arc presidential voting pattern. Across 38 elections in the dataset, the metro has voted Democratic 20 times, Republican 14 times, and other 0 times.
When did Marshall, MO, Missouri last vote Democratic?
The most recent presidential election in which Marshall, MO, Missouri voted Democratic was 2000.
How many people live in Marshall, MO, Missouri?
Marshall, MO, Missouri has a population of 23,231 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Marshall, MO, Missouri?
Median household income in Marshall, MO, Missouri is $57,931 — below the national median of $80,734. The Missouri state median is $70,702.
What is the political history of Marshall, MO, Missouri?
Akashic tracks 38 presidential elections in Marshall, MO, Missouri from 1876 to 2024. Of those, 20 went Democratic and 14 went Republican. The metro's archetype — "Populist" — captures the overall trajectory of that voting record.