Rockford, IL, Illinois: Populist metro. In 2024, voted R+2%. Republican peak: R+69 in 1920.
Key facts
- 2024 presidential margin
- R+2MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 336,5222024 5-year
- Median household income
- $68,8002024 5-year
- White (non-Hispanic)
- 67.3%2024 5-year
- Black
- 10.6%2024 5-year
- Hispanic / Latino
- 17.1%2024 5-year
- Peak Democratic margin
- D+12 in 2008MIT Election Lab
- Peak Republican margin
- R+69 in 1920MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 70,101 | 72,930 | 145,603 | ||
| R | 74,598 | 74,744 | 154,318 | ||
| R | 64,699 | 67,906 | 143,056 | ||
| D | 71,615 | 66,234 | 140,838 | ||
| D | 81,367 | 64,289 | 148,188 | ||
| R | 68,026 | 71,914 | 140,966 | ||
| R | 58,462 | 62,433 | 124,820 | ||
| D | 51,609 | 50,660 | 112,919 | ||
| D | 53,412 | 47,810 | 125,842 | ||
| R | 49,514 | 62,622 | 112,772 | ||
| R | 48,346 | 71,739 | 120,757 | ||
| R | 35,559 | 55,522 | 116,703 | ||
| R | 46,857 | 59,206 | 108,469 | ||
| R | 39,068 | 64,685 | 104,015 | ||
| R | 39,503 | 53,582 | 100,272 | ||
| D | 52,528 | 44,973 | 97,501 | ||
| R | 42,695 | 56,093 | 98,903 | ||
| R | 30,953 | 55,038 | 86,086 | ||
| R | 33,696 | 50,096 | 83,936 | ||
| R | 29,086 | 34,453 | 64,195 | ||
| R | 29,905 | 36,545 | 66,745 | ||
| R | 30,338 | 37,013 | 67,759 | ||
| R | 29,583 | 30,372 | 62,011 | ||
| R | 19,946 | 31,876 | 54,200 | ||
| R | 9,055 | 39,223 | 48,741 | ||
| R | 2,576 | 26,850 | 37,278 | ||
| R | 3,851 | 25,299 | 31,159 | ||
| R | 7,409 | 20,074 | 29,555 | ||
| O | 2,816 | 3,898 | 16,787 | ||
| R | 2,750 | 11,724 | 16,155 | ||
| R | 1,479 | 11,179 | 14,472 | ||
| R | 3,202 | 11,262 | 15,118 | ||
| R | 3,104 | 11,353 | 14,821 | ||
| R | 3,152 | 7,848 | 12,067 | ||
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Demographics
Rockford's Winnebago County shifted from reliably Democratic to genuine battleground territory as deindustrialization reshaped its working-class electorate, making it one of Illinois's few metro areas that statewide candidates treat as persuadable.
The Democratic margin in Rockford, IL peaked at twelve points in 2008. By 2016 the metro had flipped, voting Republican for the first time in many years. The 2024 margin was two points, the most Republican-leaning result in the metro's modern history.
The economic context is the key. The median household income of $68,800 sits well below state and national norms, and 15% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Rockford, IL, Illinois — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/cbsa/40420/. Accessed May 20, 2026. License: CC BY 4.0.