Shawano, WI, Wisconsin: Populist metro. In 2024, voted R+30%. Republican peak: R+67 in 1920.
Key facts
- 2024 presidential margin
- R+30MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 45,2912024 5-year
- Median household income
- $66,0692024 5-year
- White (non-Hispanic)
- 78.4%2024 5-year
- Black
- 0.6%2024 5-year
- Hispanic / Latino
- 3.5%2024 5-year
- Peak Democratic margin
- D+50 in 1932MIT Election Lab
- Peak Republican margin
- R+67 in 1920MIT Election Lab
Constituent county margins for Shawano, WI, WIOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
R+60D+60
One cell per constituent county. Ordered by 2024 D-vs-R margin (bluest first). Hover for county-level numbers.
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 8,602 | 16,146 | 25,072 | ||
| R | 8,434 | 15,451 | 24,205 | ||
| R | 7,070 | 13,036 | 21,118 | ||
| R | 10,191 | 11,201 | 21,656 | ||
| D | 11,516 | 9,723 | 21,537 | ||
| R | 10,069 | 12,438 | 22,709 | ||
| R | 8,284 | 9,773 | 18,836 | ||
| D | 7,842 | 6,626 | 16,850 | ||
| R | 6,753 | 7,497 | 19,112 | ||
| R | 7,615 | 8,743 | 16,464 | ||
| R | 6,301 | 11,027 | 17,456 | ||
| R | 5,954 | 10,224 | 17,212 | ||
| R | 7,517 | 8,829 | 16,688 | ||
| R | 4,548 | 9,162 | 14,118 | ||
| R | 4,133 | 8,623 | 13,985 | ||
| D | 7,207 | 6,597 | 13,831 | ||
| R | 4,734 | 9,734 | 14,489 | ||
| R | 3,675 | 9,388 | 13,122 | ||
| R | 3,334 | 11,131 | 14,501 | ||
| R | 4,192 | 6,286 | 10,659 | ||
| R | 4,015 | 8,732 | 12,811 | ||
| R | 5,241 | 6,377 | 11,774 | ||
| D | 8,865 | 3,679 | 12,925 | ||
| D | 7,593 | 2,450 | 10,367 | ||
| R | 3,779 | 5,198 | 9,065 | ||
| O | 471 | 2,063 | 8,965 | ||
| R | 525 | 5,836 | 7,925 | ||
| R | 1,367 | 3,415 | 4,970 | ||
| D | 1,661 | 1,535 | 4,523 | ||
| R | 1,750 | 3,349 | 5,241 | ||
| R | 1,239 | 3,684 | 5,077 | ||
| R | 1,504 | 3,243 | 4,819 | ||
| R | 1,594 | 3,035 | 4,730 | ||
| D | 2,040 | 1,323 | 3,685 | ||
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Demographics
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
39.4%
Polish
8.0%
Irish
5.9%
American
5.4%
English
3.6%
French
2.4%
Italian
2.2%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
Age distribution by sex
Median age: 44.5 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
Median household income
2024 inflation-adjusted dollars
$66,069
Shawano, WI ranks near the middle of US counties.
Shawano, WI$66,069
Wisconsin$77,485
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
Poverty rate
All persons below federal poverty line
12.1%
Children face moderate poverty.
Children under 1815.7%
Working age (18–64)10.2%
Seniors (65+)16.7%
Source · American Community Survey 5-year estimates, 2024 release.
Language at home
Population aged 5 and older
96.3%
speak English only
Other Indo-European1.4%
Spanish1.1%
Other languages0.8%
Asian & Pacific Islander0.3%
Source · ACS 5-year estimates, 2024.
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 47.8% of residents not counted as adherents by any reporting body.
Shawano, WI sits in the Upper Midwest. For most of the post-war period it was a Democratic metro — its working-class profile gave it the same political habits as much of its region. That identity has shifted decisively in the last twenty years.
The Democratic margin in Shawano, WI peaked at fifty points in 1932. By 2012 the metro had flipped, voting Republican for the first time in many years. The 2024 margin was thirty points, the most Republican-leaning result in the metro's modern history.
The economic context is the key. The median household income of $66,069 sits well below state and national norms, and 12% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Shawano, WI, Wisconsin — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/cbsa/43020/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Shawano, WI, Wisconsin vote in 2024?
In 2024, Shawano, WI, Wisconsin voted Republican by 30.1 points (R+30), carried by the Republican candidate. Out of 25,072 votes cast, 8,602 went Democratic and 16,146 went Republican.
What is Shawano, WI, Wisconsin's political archetype?
Akashic classifies Shawano, WI, Wisconsin as a "Populist" metro based on its long-arc presidential voting pattern. Across 38 elections in the dataset, the metro has voted Democratic 7 times, Republican 26 times, and other 1 times.
When did Shawano, WI, Wisconsin last vote Democratic?
The most recent presidential election in which Shawano, WI, Wisconsin voted Democratic was 2008.
How many people live in Shawano, WI, Wisconsin?
Shawano, WI, Wisconsin has a population of 45,291 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Shawano, WI, Wisconsin?
Median household income in Shawano, WI, Wisconsin is $66,069 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Shawano, WI, Wisconsin?
Akashic tracks 38 presidential elections in Shawano, WI, Wisconsin from 1876 to 2024. Of those, 7 went Democratic and 26 went Republican. The metro's archetype — "Populist" — captures the overall trajectory of that voting record.