Wisconsin Rapids-Marshfield, WI, Wisconsin: Populist metro. In 2024, voted R+20%. Republican peak: R+60 in 1920.
Key facts
- 2024 presidential margin
- R+20MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 74,0042024 5-year
- Median household income
- $67,9892024 5-year
- White (non-Hispanic)
- 91.1%2024 5-year
- Black
- 0.7%2024 5-year
- Hispanic / Latino
- 3.7%2024 5-year
- Peak Democratic margin
- D+38 in 1932MIT Election Lab
- Peak Republican margin
- R+60 in 1920MIT Election Lab
Constituent county margins for Wisconsin Rapids-Marshfield, WI, WIOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
R+60D+60
One cell per constituent county. Ordered by 2024 D-vs-R margin (bluest first). Hover for county-level numbers.
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 16,599 | 24,997 | 42,216 | ||
| R | 16,365 | 24,308 | 41,298 | ||
| R | 14,225 | 21,498 | 37,818 | ||
| R | 18,581 | 19,704 | 38,900 | ||
| D | 21,710 | 16,581 | 39,052 | ||
| R | 18,950 | 20,592 | 40,071 | ||
| R | 15,936 | 17,803 | 35,761 | ||
| D | 14,650 | 12,666 | 32,500 | ||
| R | 13,208 | 13,843 | 36,436 | ||
| R | 16,074 | 16,549 | 32,848 | ||
| R | 12,118 | 20,525 | 32,882 | ||
| R | 13,804 | 17,987 | 34,467 | ||
| R | 14,728 | 15,479 | 30,957 | ||
| R | 10,415 | 14,806 | 26,980 | ||
| R | 10,921 | 11,795 | 24,427 | ||
| D | 15,378 | 8,388 | 23,787 | ||
| R | 10,483 | 14,414 | 24,930 | ||
| R | 6,412 | 15,091 | 21,583 | ||
| R | 6,914 | 14,707 | 21,749 | ||
| R | 7,999 | 8,073 | 16,247 | ||
| R | 6,861 | 9,569 | 16,520 | ||
| R | 8,574 | 9,654 | 18,402 | ||
| D | 9,982 | 4,902 | 15,953 | ||
| D | 9,215 | 4,100 | 13,621 | ||
| R | 6,167 | 6,655 | 12,988 | ||
| O | 548 | 3,469 | 11,442 | ||
| R | 1,051 | 6,863 | 9,721 | ||
| R | 2,625 | 2,954 | 5,865 | ||
| D | 2,523 | 1,742 | 5,336 | ||
| R | 2,498 | 3,013 | 5,917 | ||
| R | 1,673 | 4,002 | 5,971 | ||
| R | 1,878 | 3,135 | 5,131 | ||
| R | 1,877 | 2,839 | 4,813 | ||
| D | 2,220 | 1,779 | 4,089 | ||
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Demographics
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
44.8%
Polish
10.3%
Irish
9.1%
English
7.6%
American
5.3%
French
3.1%
Italian
2.9%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
Age distribution by sex
Median age: 43.8 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
Median household income
2024 inflation-adjusted dollars
$67,989
Wisconsin Rapids-Marshfield, WI ranks near the middle of US counties.
Wisconsin Rapids-Marshfield, WI$67,989
Wisconsin$77,485
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
Poverty rate
All persons below federal poverty line
10.8%
Child poverty is below the national average.
Children under 1811.5%
Working age (18–64)10.6%
Seniors (65+)10.8%
Source · American Community Survey 5-year estimates, 2024 release.
Language at home
Population aged 5 and older
96.2%
speak English only
Spanish1.3%
Other Indo-European1.2%
Asian & Pacific Islander1.1%
Other languages0.2%
Source · ACS 5-year estimates, 2024.
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 50.9% of residents not counted as adherents by any reporting body.
The Wisconsin Rapids-Marshfield metro sits in Wood County, a former paper-industry stronghold where presidential margins have swung sharply over the past two decades, reflecting broader rural realignment across the upper Midwest.
The Democratic margin in Wisconsin Rapids-Marshfield, WI peaked at thirty-eight points in 1932. By 2012 the metro had flipped, voting Republican for the first time in many years. The 2024 margin was twenty points, the most Republican-leaning result in the metro's modern history.
The economic context is the key. The median household income of $67,989 sits well below state and national norms, and 11% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Wisconsin Rapids-Marshfield, WI, Wisconsin — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/cbsa/49220/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Wisconsin Rapids-Marshfield, WI, Wisconsin vote in 2024?
In 2024, Wisconsin Rapids-Marshfield, WI, Wisconsin voted Republican by 19.9 points (R+20), carried by the Republican candidate. Out of 42,216 votes cast, 16,599 went Democratic and 24,997 went Republican.
What is Wisconsin Rapids-Marshfield, WI, Wisconsin's political archetype?
Akashic classifies Wisconsin Rapids-Marshfield, WI, Wisconsin as a "Populist" metro based on its long-arc presidential voting pattern. Across 38 elections in the dataset, the metro has voted Democratic 7 times, Republican 26 times, and other 1 times.
When did Wisconsin Rapids-Marshfield, WI, Wisconsin last vote Democratic?
The most recent presidential election in which Wisconsin Rapids-Marshfield, WI, Wisconsin voted Democratic was 2008.
How many people live in Wisconsin Rapids-Marshfield, WI, Wisconsin?
Wisconsin Rapids-Marshfield, WI, Wisconsin has a population of 74,004 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Wisconsin Rapids-Marshfield, WI, Wisconsin?
Median household income in Wisconsin Rapids-Marshfield, WI, Wisconsin is $67,989 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Wisconsin Rapids-Marshfield, WI, Wisconsin?
Akashic tracks 38 presidential elections in Wisconsin Rapids-Marshfield, WI, Wisconsin from 1876 to 2024. Of those, 7 went Democratic and 26 went Republican. The metro's archetype — "Populist" — captures the overall trajectory of that voting record.