Charleston, SC, South Carolina: Bellwether market. In 2024, voted R+5%. Democratic peak: D+96 in 1936.
Key facts
- 2024 presidential margin
- R+5MIT Election Lab
- Political archetype
- BellwetherAkashic typology
- Population
- 968,1432024 5-year
- Median household income
- $81,5172024 5-year
- White (non-Hispanic)
- 63.0%2024 5-year
- Black
- 25.4%2024 5-year
- Hispanic / Latino
- 7.2%2024 5-year
- Peak Democratic margin
- D+96 in 1932MIT Election Lab
- Peak Republican margin
- R+36 in 1964MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 221,307 | 246,427 | 475,479 | ||
| D | 235,245 | 229,066 | 472,529 | ||
| R | 174,949 | 186,361 | 382,391 | ||
| R | 167,447 | 178,428 | 351,112 | ||
| D | 166,353 | 165,275 | 335,674 | ||
| R | 124,978 | 153,072 | 282,187 | ||
| R | 102,012 | 125,585 | 233,505 | ||
| R | 87,474 | 97,091 | 195,027 | ||
| R | 82,814 | 97,159 | 204,120 | ||
| R | 66,913 | 98,592 | 166,822 | ||
| R | 62,786 | 106,102 | 170,273 | ||
| R | 70,395 | 82,814 | 157,303 | ||
| D | 73,163 | 60,343 | 134,575 | ||
| R | 36,993 | 74,869 | 113,776 | ||
| R | 39,154 | 40,779 | 109,499 | ||
| R | 27,427 | 57,870 | 85,297 | ||
| R | 23,195 | 34,622 | 57,817 | ||
| O | 8,958 | 11,068 | 44,187 | ||
| R | 17,114 | 32,564 | 49,678 | ||
| O | 3,907 | 859 | 25,820 | ||
| D | 11,930 | 1,405 | 15,669 | ||
| D | 13,417 | 1,827 | 15,244 | ||
| D | 13,614 | 0 | 14,142 | ||
| D | 12,540 | 0 | 13,118 | ||
| D | 8,212 | 1,963 | 10,194 | ||
| D | 5,358 | 446 | 5,916 | ||
| D | 6,481 | 522 | 7,016 | ||
| D | 5,759 | 269 | 6,037 | ||
| D | 4,590 | 0 | 4,924 | ||
| D | 6,799 | 1,064 | 7,902 | ||
| D | 6,750 | 697 | 7,447 | ||
| D | 5,562 | 1,321 | 6,883 | ||
| D | 5,848 | 2,869 | 9,321 | ||
| D | 5,643 | 3,748 | 9,455 | ||
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Demographics
The Charleston media market anchors South Carolina's Low Country, where rapid in-migration of college-educated professionals has tightened margins in suburbs that were once reliably one-sided by double digits.
The Democratic margin in Charleston, SC has rarely exceeded ninety-six points in modern history; the Republican margin has rarely exceeded thirty-six points. 2024 delivered the market to the Republican candidate by five points.
Its demographics resemble the country more than they resemble most markets. A 63% non-Hispanic-white share, a 12% poverty rate, and a median household income of $81,517 — all within the broad national range.
Charleston, SC, South Carolina — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/519/. Accessed May 20, 2026. License: CC BY 4.0.