Columbus, OH, Ohio: Populist market. In 2024, voted R+3%. Republican peak: R+35 in 1984.
Key facts
- 2024 presidential margin
- R+3MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 2,673,1852024 5-year
- Median household income
- $79,8892024 5-year
- White (non-Hispanic)
- 73.2%2024 5-year
- Black
- 13.5%2024 5-year
- Hispanic / Latino
- 5.0%2024 5-year
- Peak Democratic margin
- D+14 in 1936MIT Election Lab
- Peak Republican margin
- R+35 in 1928MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 608,660 | 649,078 | 1,279,756 | ||
| D | 635,174 | 634,598 | 1,290,385 | ||
| R | 543,004 | 565,463 | 1,193,668 | ||
| D | 589,457 | 538,026 | 1,156,412 | ||
| D | 582,162 | 543,178 | 1,146,754 | ||
| R | 506,727 | 574,480 | 1,087,113 | ||
| R | 371,917 | 459,836 | 862,190 | ||
| R | 363,082 | 374,040 | 818,721 | ||
| R | 321,677 | 371,249 | 880,653 | ||
| R | 278,791 | 463,947 | 749,735 | ||
| R | 242,360 | 514,323 | 768,596 | ||
| R | 269,951 | 408,076 | 728,163 | ||
| R | 292,838 | 371,049 | 680,982 | ||
| R | 214,932 | 441,376 | 672,801 | ||
| R | 209,745 | 313,776 | 603,335 | ||
| D | 341,053 | 264,879 | 605,932 | ||
| R | 230,537 | 371,953 | 602,490 | ||
| R | 178,344 | 351,202 | 529,546 | ||
| R | 205,529 | 336,003 | 541,532 | ||
| R | 204,731 | 244,334 | 451,340 | ||
| R | 206,408 | 269,144 | 475,552 | ||
| R | 250,468 | 270,171 | 520,639 | ||
| D | 269,159 | 203,932 | 481,638 | ||
| D | 211,658 | 204,740 | 425,543 | ||
| R | 128,404 | 270,112 | 401,042 | ||
| R | 109,106 | 197,132 | 351,953 | ||
| R | 165,017 | 207,365 | 377,574 | ||
| D | 117,278 | 94,861 | 218,526 | ||
| D | 86,825 | 61,148 | 201,462 | ||
| R | 102,359 | 109,978 | 219,767 | ||
| R | 76,689 | 110,840 | 195,154 | ||
| R | 94,555 | 101,841 | 199,878 | ||
| D | 96,574 | 96,424 | 195,289 | ||
| D | 81,045 | 77,751 | 167,049 | ||
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Demographics
The Columbus DMA anchors central Ohio and has trended more competitive as Franklin County's fast-growing suburbs have moved toward tighter margins, making ad buys here a reliable proxy for statewide persuasion strategy.
The Democratic margin in Columbus, OH peaked at fourteen points in 1936. By 2024 the market had flipped, voting Republican for the first time in many years. The 2024 margin was three points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $79,889 sits well below state and national norms, and 13% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Columbus, OH, Ohio — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/535/. Accessed May 20, 2026. License: CC BY 4.0.