Wilkes Barre-Scranton-Hztn, Pennsylvania: Populist market. In 2024, voted R+24%. Republican peak: R+34 in 1924.
Key facts
- 2024 presidential margin
- R+24MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 1,508,9062024 5-year
- Median household income
- $67,5192024 5-year
- White (non-Hispanic)
- 82.9%2024 5-year
- Black
- 4.4%2024 5-year
- Hispanic / Latino
- 9.5%2024 5-year
- Peak Democratic margin
- D+31 in 1964MIT Election Lab
- Peak Republican margin
- R+34 in 1924MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 288,859 | 478,752 | 775,952 | ||
| R | 293,799 | 451,440 | 754,604 | ||
| R | 236,644 | 398,321 | 662,939 | ||
| R | 286,337 | 308,956 | 606,505 | ||
| D | 326,142 | 318,460 | 652,572 | ||
| R | 288,262 | 344,028 | 638,058 | ||
| R | 258,147 | 280,068 | 559,638 | ||
| D | 232,328 | 213,720 | 513,938 | ||
| R | 217,684 | 228,750 | 561,203 | ||
| R | 216,234 | 285,642 | 505,997 | ||
| R | 210,549 | 318,653 | 533,625 | ||
| R | 214,102 | 289,500 | 536,394 | ||
| D | 275,173 | 266,171 | 549,677 | ||
| R | 194,896 | 346,206 | 549,409 | ||
| R | 270,012 | 276,177 | 577,478 | ||
| D | 391,445 | 205,867 | 599,912 | ||
| R | 330,022 | 334,096 | 665,205 | ||
| R | 235,003 | 370,410 | 607,149 | ||
| R | 257,463 | 360,528 | 619,875 | ||
| R | 232,439 | 282,688 | 521,345 | ||
| R | 258,157 | 280,067 | 539,998 | ||
| D | 333,126 | 309,824 | 644,904 | ||
| D | 370,834 | 307,079 | 686,447 | ||
| D | 227,954 | 221,370 | 460,858 | ||
| R | 229,022 | 322,812 | 553,681 | ||
| R | 92,327 | 215,085 | 365,284 | ||
| R | 114,492 | 206,711 | 336,510 | ||
| R | 96,643 | 107,373 | 214,646 | ||
| O | 77,899 | 27,325 | 207,665 | ||
| R | 94,715 | 120,335 | 225,283 | ||
| R | 71,442 | 129,064 | 210,584 | ||
| R | 94,363 | 108,601 | 210,832 | ||
| R | 91,093 | 116,572 | 215,568 | ||
| D | 87,365 | 81,264 | 176,100 | ||
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Demographics
Anchored by the deindustrialized Wyoming Valley and the Lackawanna County seat, this Northeastern Pennsylvania media market has shifted sharply rightward in presidential cycles while retaining competitive down-ballot races driven by union household legacy and Catholic voter density.
The Democratic margin in Wilkes Barre-Scranton-Hztn peaked at thirty-one points in 1964. By 2012 the market had flipped, voting Republican for the first time in many years. The 2024 margin was twenty-four points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $67,519 sits well below state and national norms, and 13% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Wilkes Barre-Scranton-Hztn, Pennsylvania — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/577/. Accessed May 20, 2026. License: CC BY 4.0.