Amarillo, Texas: Realigner market. In 2024, voted R+60%. Democratic peak: D+67 in 1936.
Key facts
- 2024 presidential margin
- R+60MIT Election Lab
- Political archetype
- RealignerAkashic typology
- Population
- 543,7902024 5-year
- Median household income
- $65,2782024 5-year
- White (non-Hispanic)
- 63.1%2024 5-year
- Black
- 5.0%2024 5-year
- Hispanic / Latino
- 38.3%2024 5-year
- Peak Democratic margin
- D+67 in 1936MIT Election Lab
- Peak Republican margin
- R+60 in 2004MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 37,612 | 155,137 | 194,882 | ||
| R | 40,039 | 153,432 | 196,708 | ||
| R | 31,151 | 136,262 | 175,917 | ||
| R | 32,689 | 133,571 | 168,623 | ||
| R | 40,117 | 140,881 | 182,613 | ||
| R | 35,800 | 144,216 | 180,800 | ||
| R | 36,206 | 125,611 | 164,205 | ||
| R | 48,139 | 104,790 | 164,893 | ||
| R | 49,778 | 97,792 | 178,048 | ||
| R | 53,648 | 116,147 | 170,939 | ||
| R | 41,764 | 138,681 | 181,342 | ||
| R | 51,745 | 115,227 | 171,293 | ||
| R | 74,336 | 86,623 | 162,587 | ||
| R | 30,772 | 115,870 | 149,260 | ||
| R | 42,262 | 78,381 | 150,263 | ||
| D | 71,242 | 66,561 | 138,058 | ||
| R | 48,434 | 81,113 | 129,923 | ||
| R | 52,924 | 63,590 | 116,921 | ||
| R | 52,702 | 78,756 | 131,695 | ||
| D | 65,958 | 22,726 | 90,996 | ||
| D | 51,590 | 23,126 | 78,910 | ||
| D | 64,066 | 22,069 | 86,416 | ||
| D | 63,011 | 11,953 | 75,870 | ||
| D | 61,616 | 12,196 | 74,902 | ||
| R | 21,998 | 35,111 | 57,302 | ||
| D | 26,498 | 13,187 | 45,655 | ||
| D | 21,986 | 14,335 | 37,920 | ||
| D | 19,681 | 6,150 | 28,694 | ||
| D | 12,594 | 3,972 | 21,845 | ||
| D | 3,131 | 3,048 | 6,675 | ||
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Demographics
The Amarillo media market anchors the Texas Panhandle, a vast stretch of agricultural flatlands where voter registration and turnout patterns have remained among the most consistently one-sided in the state for over two decades.
The unraveling was not abrupt. The Democratic margin in Amarillo peaked at sixty-seven points in 1936; it narrowed steadily over the late twentieth century. The 1968 election delivered the market to the Republican party for the first time in many years, by a margin of twenty-four points. By 2024, the margin had widened further.
The economic and demographic context is severe. The median household income of $65,278 is among the lowest at this geographic scale; 16% of residents live below the federal poverty line.
Amarillo, Texas — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/634/. Accessed May 20, 2026. License: CC BY 4.0.