Evansville, Kentucky: Populist market. In 2024, voted R+37%. Republican peak: R+37 in 2024.
Key facts
- 2024 presidential margin
- R+37MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 736,8962024 5-year
- Median household income
- $65,9472024 5-year
- White (non-Hispanic)
- 87.7%2024 5-year
- Black
- 4.3%2024 5-year
- Hispanic / Latino
- 3.6%2024 5-year
- Peak Democratic margin
- D+28 in 1932MIT Election Lab
- Peak Republican margin
- R+37 in 2024MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 104,704 | 229,316 | 339,350 | ||
| R | 114,419 | 231,497 | 352,073 | ||
| R | 96,606 | 216,295 | 329,916 | ||
| R | 119,220 | 190,567 | 315,863 | ||
| R | 151,134 | 172,232 | 327,905 | ||
| R | 119,587 | 191,631 | 313,276 | ||
| R | 118,307 | 160,105 | 283,368 | ||
| D | 129,162 | 114,188 | 274,597 | ||
| D | 139,603 | 113,278 | 304,206 | ||
| R | 129,884 | 152,040 | 283,233 | ||
| R | 120,908 | 164,584 | 286,880 | ||
| R | 129,108 | 138,609 | 280,757 | ||
| D | 143,536 | 126,273 | 271,892 | ||
| R | 87,203 | 162,166 | 251,897 | ||
| R | 106,486 | 121,483 | 264,837 | ||
| D | 164,882 | 93,587 | 259,401 | ||
| R | 125,024 | 144,419 | 269,977 | ||
| R | 110,593 | 145,057 | 257,497 | ||
| R | 112,793 | 139,848 | 253,817 | ||
| D | 119,515 | 94,724 | 217,576 | ||
| D | 117,961 | 111,141 | 230,492 | ||
| D | 140,082 | 113,400 | 254,747 | ||
| D | 150,854 | 83,586 | 238,322 | ||
| D | 144,178 | 80,657 | 228,394 | ||
| R | 98,698 | 119,647 | 219,471 | ||
| R | 97,690 | 104,915 | 213,561 | ||
| R | 101,652 | 108,414 | 217,763 | ||
| D | 69,644 | 63,573 | 137,542 | ||
| D | 52,710 | 27,469 | 112,049 | ||
| D | 62,332 | 56,914 | 123,973 | ||
| D | 54,130 | 54,072 | 114,538 | ||
| D | 61,089 | 55,500 | 119,260 | ||
| D | 61,217 | 51,759 | 114,570 | ||
| D | 46,273 | 38,658 | 95,897 | ||
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Demographics
The Evansville DMA anchors southwest Indiana and clips Kentucky and Illinois, producing a cross-state audience that makes it a rare tri-state bellwether for downballot messaging and turnout modeling.
The Democratic margin in Evansville peaked at twenty-eight points in 1936. By 2000 the market had flipped, voting Republican for the first time in many years. The 2024 margin was thirty-seven points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $65,947 sits well below state and national norms, and 14% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Evansville, Kentucky — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/649/. Accessed May 20, 2026. License: CC BY 4.0.