Eugene, Oregon: Bellwether market. In 2024, voted D+11%. Republican peak: R+44 in 1928.
Key facts
- 2024 presidential margin
- D+11MIT Election Lab
- Political archetype
- BellwetherAkashic typology
- Population
- 657,4092024 5-year
- Median household income
- $69,7742024 5-year
- White (non-Hispanic)
- 81.8%2024 5-year
- Black
- 1.0%2024 5-year
- Hispanic / Latino
- 9.4%2024 5-year
- Peak Democratic margin
- D+32 in 1964MIT Election Lab
- Peak Republican margin
- R+44 in 1928MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 189,778 | 152,244 | 355,056 | ||
| D | 203,596 | 160,341 | 376,476 | ||
| D | 156,490 | 133,033 | 325,537 | ||
| D | 160,418 | 122,949 | 295,141 | ||
| D | 178,637 | 125,372 | 313,276 | ||
| D | 166,766 | 147,714 | 319,953 | ||
| D | 123,830 | 123,323 | 267,013 | ||
| D | 114,093 | 93,444 | 244,694 | ||
| D | 118,258 | 81,634 | 265,304 | ||
| D | 118,064 | 91,840 | 214,563 | ||
| R | 108,263 | 118,209 | 227,249 | ||
| R | 89,771 | 105,874 | 227,803 | ||
| D | 97,499 | 87,781 | 195,372 | ||
| R | 77,806 | 88,896 | 175,364 | ||
| R | 61,129 | 72,857 | 146,547 | ||
| D | 90,774 | 46,227 | 137,552 | ||
| R | 64,202 | 67,126 | 131,507 | ||
| R | 54,756 | 67,318 | 122,074 | ||
| R | 38,881 | 69,153 | 108,579 | ||
| R | 29,694 | 40,889 | 73,212 | ||
| R | 28,244 | 33,675 | 62,603 | ||
| D | 31,788 | 31,463 | 63,727 | ||
| D | 29,533 | 18,529 | 52,378 | ||
| D | 24,336 | 21,960 | 49,920 | ||
| R | 10,856 | 28,790 | 40,380 | ||
| R | 8,257 | 20,092 | 35,825 | ||
| R | 10,430 | 19,140 | 31,630 | ||
| R | 15,399 | 17,286 | 35,251 | ||
| O | 6,264 | 4,669 | 18,643 | ||
| R | 5,200 | 8,438 | 15,283 | ||
| R | 3,006 | 8,763 | 13,614 | ||
| R | 5,313 | 6,515 | 12,350 | ||
| D | 7,203 | 6,311 | 13,772 | ||
| R | 2,345 | 4,931 | 11,482 | ||
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Demographics
Eugene's media market is anchored by the University of Oregon, producing a younger, more educated voter base than most mid-size Western metros. Lane County routinely posts double-digit Democratic margins in statewide races, with turnout spiking in presidential cycles.
The Democratic margin in Eugene has rarely exceeded thirty-two points in modern history; the Republican margin has rarely exceeded forty-four points. 2024 delivered the market to the Democratic candidate by eleven points.
Its demographics resemble the country more than they resemble most markets. A 82% non-Hispanic-white share, a 16% poverty rate, and a median household income of $69,774 — all within the broad national range.
Eugene, Oregon — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/801/. Accessed May 20, 2026. License: CC BY 4.0.