Hickory-Lenoir-Morganton, NC, North Carolina: Populist metro. In 2024, voted R+44%. Republican peak: R+45 in 1972.
Key facts
- 2024 presidential margin
- R+44MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 368,3162024 5-year
- Median household income
- $62,9042024 5-year
- White (non-Hispanic)
- 79.8%2024 5-year
- Black
- 6.4%2024 5-year
- Hispanic / Latino
- 9.2%2024 5-year
- Peak Democratic margin
- D+39 in 1912MIT Election Lab
- Peak Republican margin
- R+45 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 54,047 | 141,120 | 197,173 | ||
| R | 53,197 | 135,614 | 191,092 | ||
| R | 44,659 | 115,076 | 165,862 | ||
| R | 53,279 | 102,287 | 158,073 | ||
| R | 57,805 | 99,411 | 159,303 | ||
| R | 45,203 | 90,638 | 136,398 | ||
| D | 79,289 | 40,924 | 121,106 | ||
| R | 39,284 | 60,152 | 109,306 | ||
| R | 42,781 | 58,170 | 118,733 | ||
| R | 35,780 | 67,949 | 103,882 | ||
| R | 32,945 | 75,768 | 108,929 | ||
| R | 38,837 | 55,170 | 96,714 | ||
| D | 48,297 | 43,299 | 91,980 | ||
| R | 21,295 | 57,394 | 80,002 | ||
| R | 19,258 | 44,273 | 84,006 | ||
| D | 43,197 | 39,690 | 82,887 | ||
| R | 36,184 | 47,788 | 83,972 | ||
| R | 28,994 | 45,669 | 74,663 | ||
| R | 29,484 | 40,684 | 70,168 | ||
| R | 22,160 | 23,146 | 49,033 | ||
| D | 24,642 | 20,402 | 45,044 | ||
| D | 27,548 | 15,767 | 43,315 | ||
| D | 28,542 | 17,765 | 46,307 | ||
| D | 22,744 | 16,342 | 39,284 | ||
| R | 11,810 | 19,476 | 31,286 | ||
| D | 15,530 | 14,128 | 29,871 | ||
| R | 13,642 | 15,468 | 29,110 | ||
| R | 6,869 | 6,944 | 13,827 | ||
| D | 5,954 | 1,256 | 12,048 | ||
| R | 5,380 | 6,187 | 11,604 | ||
| R | 4,516 | 4,666 | 9,500 | ||
| R | 4,886 | 4,887 | 10,007 | ||
| D | 6,746 | 3,976 | 10,857 | ||
| D | 4,884 | 2,837 | 9,684 | ||
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Demographics
Anchored by Catawba County's long Republican lean, this Piedmont foothills metro blends legacy furniture and fiber industries with a growing Latino workforce — a demographic shift that has slowly narrowed margins in local races without flipping the region's overall orientation.
The Democratic margin in Hickory-Lenoir-Morganton, NC peaked at thirty-nine points in 1912. By 2004 the metro had flipped, voting Republican for the first time in many years. The 2024 margin was forty-four points, the most Republican-leaning result in the metro's modern history.
The economic context is the key. The median household income of $62,904 sits well below state and national norms, and 14% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Hickory-Lenoir-Morganton, NC, North Carolina — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/cbsa/25860/. Accessed May 20, 2026. License: CC BY 4.0.