Augusta-Aiken, Georgia: Republican loyalist market. In 2024, voted R+9%. Democratic peak: D+91 in 1932.
Key facts
- 2024 presidential margin
- R+9MIT Election Lab
- Political archetype
- Republican loyalistAkashic typology
- Population
- 741,4522024 5-year
- Median household income
- $67,4142024 5-year
- White (non-Hispanic)
- 52.7%2024 5-year
- Black
- 36.5%2024 5-year
- Hispanic / Latino
- 6.2%2024 5-year
- Peak Democratic margin
- D+91 in 1932MIT Election Lab
- Peak Republican margin
- R+47 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 158,157 | 190,333 | 351,800 | ||
| R | 163,091 | 181,018 | 348,738 | ||
| R | 132,086 | 159,069 | 302,103 | ||
| R | 139,201 | 155,974 | 298,525 | ||
| R | 138,413 | 153,724 | 294,370 | ||
| R | 108,004 | 146,105 | 255,851 | ||
| R | 90,661 | 119,691 | 213,223 | ||
| R | 88,134 | 98,345 | 196,501 | ||
| R | 84,486 | 93,067 | 201,991 | ||
| R | 62,099 | 103,618 | 166,571 | ||
| R | 63,794 | 101,434 | 165,730 | ||
| D | 78,553 | 66,206 | 147,709 | ||
| D | 81,087 | 54,922 | 136,347 | ||
| R | 29,218 | 82,510 | 112,424 | ||
| R | 35,835 | 43,162 | 121,277 | ||
| R | 37,198 | 71,026 | 108,229 | ||
| R | 33,338 | 35,805 | 69,143 | ||
| D | 26,759 | 22,337 | 54,568 | ||
| D | 29,651 | 24,177 | 53,828 | ||
| O | 8,404 | 2,612 | 38,762 | ||
| D | 21,313 | 3,085 | 24,915 | ||
| D | 22,749 | 1,670 | 24,475 | ||
| D | 26,955 | 1,436 | 28,554 | ||
| D | 24,030 | 987 | 25,250 | ||
| D | 13,394 | 9,800 | 23,198 | ||
| D | 11,713 | 1,920 | 15,205 | ||
| D | 13,893 | 1,273 | 15,166 | ||
| D | 14,269 | 567 | 16,270 | ||
| D | 9,727 | 277 | 11,171 | ||
| D | 10,169 | 2,118 | 15,034 | ||
| D | 10,195 | 1,189 | 14,162 | ||
| D | 9,947 | 1,838 | 12,266 | ||
| D | 14,383 | 5,033 | 20,518 | ||
| D | 21,568 | 5,743 | 37,421 | ||
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Demographics
Spanning Augusta, Georgia and Aiken, South Carolina, this media market straddles a state line and two distinct electoral environments, with Aiken County's reliably conservative lean contrasting the more competitive dynamics of the broader metro area.
The Republican margin in Augusta-Aiken reached its widest at forty-seven points in 1972. The margin in 2024 was nine points, in line with the market's deep historical pattern.
Its loyalty is rooted in its place. Median household income of $67,414, a 53% non-Hispanic-white share, and a population of 741,452 together describe a market whose political habits are deeply settled.
Augusta-Aiken, Georgia — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/520/. Accessed May 20, 2026. License: CC BY 4.0.