Columbia, SC, South Carolina: Republican loyalist market. In 2024, voted D+1%. Democratic peak: D+98 in 1936.
Key facts
- 2024 presidential margin
- D+1MIT Election Lab
- Political archetype
- Republican loyalistAkashic typology
- Population
- 1,122,7462024 5-year
- Median household income
- $64,5202024 5-year
- White (non-Hispanic)
- 51.9%2024 5-year
- Black
- 37.2%2024 5-year
- Hispanic / Latino
- 6.3%2024 5-year
- Peak Democratic margin
- D+98 in 1932MIT Election Lab
- Peak Republican margin
- R+37 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 256,488 | 251,166 | 515,655 | ||
| D | 284,031 | 244,156 | 535,640 | ||
| D | 236,404 | 214,259 | 470,544 | ||
| D | 244,836 | 209,391 | 459,916 | ||
| D | 239,104 | 212,309 | 455,835 | ||
| R | 182,272 | 196,405 | 382,154 | ||
| R | 152,938 | 174,420 | 334,611 | ||
| D | 132,944 | 129,080 | 276,123 | ||
| R | 134,250 | 138,667 | 302,577 | ||
| R | 96,701 | 142,851 | 243,347 | ||
| R | 91,737 | 146,648 | 241,738 | ||
| R | 100,447 | 112,165 | 218,517 | ||
| D | 104,843 | 94,033 | 200,079 | ||
| R | 53,484 | 117,640 | 173,477 | ||
| R | 53,497 | 65,021 | 162,709 | ||
| R | 45,155 | 80,281 | 125,437 | ||
| R | 34,823 | 49,830 | 84,653 | ||
| O | 20,228 | 14,784 | 62,846 | ||
| R | 28,162 | 44,277 | 72,439 | ||
| O | 5,359 | 1,276 | 31,488 | ||
| D | 21,080 | 524 | 23,398 | ||
| D | 16,145 | 407 | 16,552 | ||
| D | 23,345 | 0 | 23,721 | ||
| D | 17,760 | 0 | 18,161 | ||
| D | 13,993 | 919 | 14,917 | ||
| D | 12,095 | 233 | 12,487 | ||
| D | 15,209 | 1,004 | 16,228 | ||
| D | 15,340 | 731 | 16,334 | ||
| D | 10,567 | 0 | 11,214 | ||
| D | 15,714 | 1,177 | 16,932 | ||
| D | 13,656 | 721 | 14,377 | ||
| D | 10,749 | 599 | 11,348 | ||
| D | 13,361 | 1,797 | 15,222 | ||
| D | 12,276 | 2,952 | 15,561 | ||
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Demographics
The Columbia DMA anchors South Carolina's Midlands, blending a large state-government workforce, two major universities, and Fort Jackson — the Army's largest basic-training post — into an electorate that swings differently than the coast or Upstate.
The Republican margin in Columbia, SC reached its widest at thirty-seven points in 1972. The margin in 2024 was one points, in line with the market's deep historical pattern.
Its loyalty is rooted in its place. Median household income of $64,520, a 52% non-Hispanic-white share, and a population of 1,122,746 together describe a market whose political habits are deeply settled.
Columbia, SC, South Carolina — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/546/. Accessed May 20, 2026. License: CC BY 4.0.