Columbia-Jefferson City, Missouri: Populist market. In 2024, voted R+27%. Democratic peak: D+40 in 1932.
Key facts
- 2024 presidential margin
- R+27MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 488,6162024 5-year
- Median household income
- $69,1352024 5-year
- White (non-Hispanic)
- 83.8%2024 5-year
- Black
- 6.6%2024 5-year
- Hispanic / Latino
- 3.5%2024 5-year
- Peak Democratic margin
- D+40 in 1932MIT Election Lab
- Peak Republican margin
- R+32 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 85,302 | 150,540 | 239,995 | ||
| R | 86,724 | 146,377 | 238,839 | ||
| R | 73,649 | 135,170 | 222,753 | ||
| R | 81,573 | 127,318 | 213,980 | ||
| R | 98,905 | 124,254 | 226,649 | ||
| R | 83,431 | 126,460 | 211,318 | ||
| R | 76,757 | 99,362 | 180,956 | ||
| R | 71,859 | 73,559 | 163,792 | ||
| D | 72,277 | 67,550 | 179,174 | ||
| R | 68,240 | 86,549 | 155,192 | ||
| R | 56,239 | 103,135 | 159,374 | ||
| R | 63,526 | 81,037 | 151,618 | ||
| R | 65,101 | 69,719 | 136,297 | ||
| R | 44,421 | 87,196 | 131,617 | ||
| R | 48,222 | 62,689 | 122,456 | ||
| D | 70,656 | 49,137 | 119,793 | ||
| D | 63,198 | 62,244 | 125,442 | ||
| D | 60,821 | 58,495 | 119,316 | ||
| D | 61,714 | 61,089 | 122,984 | ||
| D | 66,466 | 41,191 | 107,959 | ||
| D | 61,296 | 49,789 | 111,281 | ||
| D | 74,374 | 55,551 | 130,168 | ||
| D | 78,522 | 45,753 | 124,780 | ||
| D | 80,840 | 34,531 | 116,044 | ||
| D | 57,461 | 52,416 | 110,069 | ||
| D | 59,698 | 44,169 | 107,959 | ||
| D | 57,616 | 51,486 | 109,857 | ||
| D | 38,717 | 26,682 | 66,084 | ||
| D | 35,169 | 19,138 | 60,774 | ||
| D | 37,091 | 26,148 | 64,034 | ||
| D | 33,786 | 24,942 | 60,042 | ||
| D | 37,875 | 24,287 | 63,370 | ||
| D | 40,909 | 24,600 | 65,974 | ||
| D | 32,830 | 20,571 | 56,554 | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — |
Demographics
The Columbia-Jefferson City market pairs a major university town with the state capital, producing an unusually wide ideological range for a market its size — college precincts and government-worker suburbs pull in opposite directions.
The Democratic margin in Columbia-Jefferson City peaked at forty points in 1932. By 1996 the market had flipped, voting Republican for the first time in many years. The 2024 margin was twenty-seven points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $69,135 sits well below state and national norms, and 14% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Columbia-Jefferson City, Missouri — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/604/. Accessed May 20, 2026. License: CC BY 4.0.