Myrtle Beach-Florence, South Carolina: Old Confederacy market. In 2024, voted R+26%. Democratic peak: D+92 in 1936.
Key facts
- 2024 presidential margin
- R+26MIT Election Lab
- Political archetype
- Old ConfederacyAkashic typology
- Population
- 815,6842024 5-year
- Median household income
- $56,7912024 5-year
- White (non-Hispanic)
- 57.8%2024 5-year
- Black
- 25.8%2024 5-year
- Hispanic / Latino
- 6.2%2024 5-year
- Peak Democratic margin
- D+92 in 1936MIT Election Lab
- Peak Republican margin
- R+36 in 1972MIT Election Lab
Constituent county margins for Myrtle Beach-Florence, SCOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
R+60D+60
One cell per constituent county. Ordered by 2024 D-vs-R margin (bluest first). Hover for county-level numbers.
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 144,184 | 246,093 | 394,222 | ||
| R | 153,357 | 220,884 | 377,885 | ||
| R | 126,700 | 176,216 | 311,674 | ||
| R | 139,470 | 153,130 | 295,641 | ||
| R | 136,415 | 147,738 | 287,023 | ||
| R | 104,655 | 125,915 | 233,066 | ||
| R | 89,332 | 110,090 | 202,737 | ||
| D | 86,399 | 72,390 | 170,426 | ||
| D | 84,015 | 72,708 | 178,630 | ||
| R | 66,521 | 78,411 | 145,975 | ||
| R | 63,017 | 84,568 | 148,487 | ||
| D | 76,107 | 58,087 | 136,659 | ||
| D | 83,729 | 43,959 | 128,033 | ||
| R | 33,783 | 72,954 | 107,586 | ||
| O | 33,599 | 30,963 | 98,349 | ||
| D | 42,492 | 37,979 | 80,471 | ||
| D | 39,665 | 22,312 | 61,978 | ||
| D | 29,802 | 9,737 | 51,500 | ||
| D | 32,657 | 23,459 | 56,116 | ||
| O | 12,894 | 1,883 | 28,596 | ||
| D | 19,279 | 1,802 | 21,896 | ||
| D | 20,445 | 1,556 | 22,001 | ||
| D | 25,890 | 1,046 | 26,990 | ||
| D | 20,927 | 991 | 22,114 | ||
| D | 12,491 | 3,622 | 16,113 | ||
| D | 10,982 | 560 | 11,629 | ||
| D | 15,393 | 2,683 | 18,076 | ||
| D | 11,906 | 1,626 | 13,563 | ||
| D | 8,808 | 163 | 9,832 | ||
| D | 10,322 | 1,597 | 11,929 | ||
| D | 9,032 | 1,223 | 10,261 | ||
| D | 10,065 | 1,578 | 11,645 | ||
| D | 11,152 | 3,512 | 14,737 | ||
| D | 8,472 | 2,240 | 11,907 | ||
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Demographics
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
English
11.5%
American
10.4%
Irish
7.6%
German
7.0%
Italian
3.8%
Scottish
1.5%
Polish
1.2%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
Age distribution by sex
Median age: 43.6 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
Median household income
2024 inflation-adjusted dollars
$56,791
Myrtle Beach-Florence ranks near the middle of US counties.
Myrtle Beach-Florence$56,791
South Carolina$69,324
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
Poverty rate
All persons below federal poverty line
18.8%
Children face higher poverty than working-age adults.
Children under 1827.4%
Working age (18–64)16.7%
Seniors (65+)14.4%
Source · American Community Survey 5-year estimates, 2024 release.
Language at home
Population aged 5 and older
92.8%
speak English only
Spanish4.8%
Other Indo-European1.4%
Asian & Pacific Islander0.6%
Other languages0.3%
Source · ACS 5-year estimates, 2024.
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 52.2% of residents not counted as adherents by any reporting body.
The Myrtle Beach-Florence market blends a fast-growing retirement and tourism corridor along the Grand Strand with the historically agricultural Pee Dee interior, producing a media audience whose partisan lean and demographics shift sharply between zip codes.
The shift began with civil rights. 2000 marked the realignment in Myrtle Beach-Florence, by a ten points margin. The Republican margin reached its widest at thirty-six points in 1972. The 2024 margin was twenty-six points.
The political shift has tracked, in Myrtle Beach-Florence, the political shift of the South more broadly. A 58% non-Hispanic-white share, a median household income of $56,791, and a 19% poverty rate describe the demographic context.
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Myrtle Beach-Florence, South Carolina — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/570/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Myrtle Beach-Florence, South Carolina vote in 2024?
In 2024, Myrtle Beach-Florence, South Carolina voted Republican by 25.9 points (R+26), carried by the Republican candidate. Out of 394,222 votes cast, 144,184 went Democratic and 246,093 went Republican.
What is Myrtle Beach-Florence, South Carolina's political archetype?
Akashic classifies Myrtle Beach-Florence, South Carolina as a "Old Confederacy" market based on its long-arc presidential voting pattern. Across 38 elections in the dataset, the market has voted Democratic 22 times, Republican 10 times, and other 2 times.
When did Myrtle Beach-Florence, South Carolina last vote Democratic?
The most recent presidential election in which Myrtle Beach-Florence, South Carolina voted Democratic was 1996.
How many people live in Myrtle Beach-Florence, South Carolina?
Myrtle Beach-Florence, South Carolina has a population of 815,684 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Myrtle Beach-Florence, South Carolina?
Median household income in Myrtle Beach-Florence, South Carolina is $56,791 — below the national median of $80,734. The South Carolina state median is $69,324.
What is the political history of Myrtle Beach-Florence, South Carolina?
Akashic tracks 38 presidential elections in Myrtle Beach-Florence, South Carolina from 1876 to 2024. Of those, 22 went Democratic and 10 went Republican. The market's archetype — "Old Confederacy" — captures the overall trajectory of that voting record.