Chattanooga, Tennessee: Populist market. In 2024, voted R+42%. Republican peak: R+48 in 1972.
Key facts
- 2024 presidential margin
- R+42MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 1,009,5672024 5-year
- Median household income
- $68,4532024 5-year
- White (non-Hispanic)
- 78.9%2024 5-year
- Black
- 8.0%2024 5-year
- Hispanic / Latino
- 9.7%2024 5-year
- Peak Democratic margin
- D+28 in 1940MIT Election Lab
- Peak Republican margin
- R+48 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 131,870 | 324,882 | 462,293 | ||
| R | 131,554 | 298,726 | 437,411 | ||
| R | 98,275 | 247,285 | 362,860 | ||
| R | 110,661 | 225,919 | 343,366 | ||
| R | 123,968 | 230,299 | 358,725 | ||
| R | 119,941 | 214,645 | 337,071 | ||
| R | 115,746 | 170,606 | 291,120 | ||
| R | 109,369 | 132,118 | 263,066 | ||
| R | 110,711 | 130,238 | 276,478 | ||
| R | 84,781 | 154,362 | 240,231 | ||
| R | 86,643 | 156,836 | 244,481 | ||
| R | 101,468 | 121,128 | 227,356 | ||
| D | 114,219 | 95,093 | 210,953 | ||
| R | 41,669 | 124,029 | 170,746 | ||
| O | 45,870 | 68,200 | 186,704 | ||
| D | 87,318 | 83,605 | 170,949 | ||
| R | 65,362 | 81,924 | 148,845 | ||
| R | 62,124 | 72,995 | 137,750 | ||
| R | 59,897 | 62,120 | 122,504 | ||
| D | 46,479 | 31,920 | 84,243 | ||
| D | 48,131 | 28,304 | 76,857 | ||
| D | 51,658 | 28,722 | 80,577 | ||
| D | 46,876 | 27,486 | 74,646 | ||
| D | 36,941 | 22,552 | 60,183 | ||
| R | 21,422 | 36,535 | 58,096 | ||
| R | 22,069 | 22,979 | 46,925 | ||
| R | 23,935 | 29,584 | 54,173 | ||
| D | 19,288 | 15,619 | 36,782 | ||
| D | 13,719 | 6,244 | 28,800 | ||
| R | 13,507 | 15,711 | 30,000 | ||
| R | 12,294 | 14,335 | 27,849 | ||
| R | 13,972 | 16,138 | 30,981 | ||
| R | 16,387 | 17,744 | 34,873 | ||
| D | 15,903 | 13,639 | 31,699 | ||
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Demographics
Chattanooga's media market stretches across the tri-state corner of Tennessee, Georgia, and Alabama, creating an audience whose political composition blends suburban Hamilton County with rural districts that trend in sharply different directions.
The Democratic margin in Chattanooga peaked at twenty-eight points in 1940. By 1980 the market had flipped, voting Republican for the first time in many years. The 2024 margin was forty-two points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $68,453 sits well below state and national norms, and 14% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Chattanooga, Tennessee — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/575/. Accessed May 20, 2026. License: CC BY 4.0.