Zanesville, Ohio: Populist market. In 2024, voted R+44%. Republican peak: R+54 in 1928.
Key facts
- 2024 presidential margin
- R+44MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 86,4112024 5-year
- Median household income
- $60,7802024 5-year
- White (non-Hispanic)
- 90.8%2024 5-year
- Black
- 3.1%2024 5-year
- Hispanic / Latino
- 1.3%2024 5-year
- Peak Democratic margin
- D+28 in 1964MIT Election Lab
- Peak Republican margin
- R+54 in 1928MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 10,874 | 28,147 | 39,394 | ||
| R | 11,971 | 27,867 | 40,465 | ||
| R | 11,123 | 24,056 | 37,708 | ||
| R | 17,002 | 19,264 | 37,603 | ||
| R | 17,730 | 20,549 | 39,225 | ||
| R | 16,421 | 22,254 | 38,866 | ||
| R | 13,415 | 17,995 | 32,624 | ||
| R | 13,813 | 13,861 | 32,972 | ||
| R | 11,670 | 14,168 | 34,720 | ||
| R | 11,691 | 19,736 | 31,674 | ||
| R | 10,037 | 21,821 | 32,101 | ||
| R | 12,584 | 17,921 | 32,688 | ||
| R | 14,178 | 15,358 | 30,070 | ||
| R | 10,313 | 19,897 | 31,094 | ||
| R | 13,089 | 15,260 | 31,705 | ||
| D | 20,792 | 11,635 | 32,427 | ||
| R | 13,254 | 21,518 | 34,772 | ||
| R | 10,110 | 22,788 | 32,898 | ||
| R | 12,490 | 21,244 | 33,734 | ||
| R | 12,765 | 16,049 | 28,895 | ||
| R | 12,729 | 17,577 | 30,306 | ||
| R | 15,753 | 19,395 | 35,148 | ||
| D | 16,265 | 15,454 | 32,573 | ||
| R | 13,378 | 16,366 | 30,285 | ||
| R | 6,507 | 22,120 | 28,798 | ||
| R | 6,709 | 15,571 | 23,697 | ||
| R | 9,437 | 13,862 | 23,671 | ||
| R | 6,328 | 7,597 | 14,502 | ||
| D | 5,376 | 4,134 | 13,973 | ||
| R | 6,576 | 8,080 | 15,431 | ||
| R | 5,511 | 7,597 | 13,928 | ||
| R | 6,667 | 7,365 | 14,414 | ||
| R | 6,871 | 7,245 | 14,299 | ||
| D | 6,230 | 6,123 | 12,814 | ||
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Demographics
Zanesville anchors a media market where blue-collar manufacturing heritage and rural Appalachian demographics have shifted the region's presidential margins rightward by double digits over the past two election cycles.
The Democratic margin in Zanesville peaked at twenty-eight points in 1964. By 1968 the market had flipped, voting Republican for the first time in many years. The 2024 margin was forty-four points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $60,780 sits well below state and national norms, and 15% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Zanesville, Ohio — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/596/. Accessed May 20, 2026. License: CC BY 4.0.