Yuma-El Centro, California: Bellwether market. In 2024, voted R+12%. Democratic peak: D+41 in 1932.
Key facts
- 2024 presidential margin
- R+12MIT Election Lab
- Political archetype
- BellwetherAkashic typology
- Population
- 391,9432024 5-year
- Median household income
- $60,4882024 5-year
- White (non-Hispanic)
- 29.4%2024 5-year
- Black
- 1.9%2024 5-year
- Hispanic / Latino
- 74.6%2024 5-year
- Peak Democratic margin
- D+41 in 1932MIT Election Lab
- Peak Republican margin
- R+31 in 1920MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 52,906 | 67,291 | 122,220 | ||
| D | 66,888 | 57,381 | 126,815 | ||
| D | 57,272 | 37,869 | 101,101 | ||
| D | 43,195 | 36,129 | 80,638 | ||
| D | 42,721 | 38,585 | 82,435 | ||
| R | 33,996 | 38,074 | 72,803 | ||
| R | 27,544 | 28,232 | 57,589 | ||
| D | 26,858 | 22,718 | 54,071 | ||
| D | 21,476 | 21,411 | 53,363 | ||
| R | 19,195 | 26,142 | 45,845 | ||
| R | 14,695 | 27,677 | 42,782 | ||
| R | 13,975 | 25,461 | 42,724 | ||
| R | 18,242 | 19,942 | 39,142 | ||
| R | 12,737 | 23,774 | 37,955 | ||
| R | 13,251 | 17,674 | 35,079 | ||
| D | 19,000 | 16,878 | 35,902 | ||
| R | 15,761 | 16,153 | 32,010 | ||
| R | 13,973 | 15,856 | 29,894 | ||
| R | 10,777 | 15,223 | 26,108 | ||
| D | 9,784 | 8,541 | 18,774 | ||
| D | 8,557 | 7,810 | 16,425 | ||
| D | 11,866 | 8,724 | 20,743 | ||
| D | 10,988 | 5,747 | 17,043 | ||
| D | 12,235 | 4,945 | 17,869 | ||
| R | 4,075 | 7,745 | 11,929 | ||
| R | 1,610 | 4,735 | 9,938 | ||
| R | 3,199 | 6,305 | 10,067 | ||
| D | 4,595 | 3,421 | 8,899 | ||
| O | 1,719 | 90 | 4,434 | ||
| R | 675 | 909 | 1,908 | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — | ||
| — | — | — | — |
Demographics
Spanning the Colorado River desert from southwestern Arizona into California's Imperial Valley, this market's electorate is shaped by Latino majorities, year-round farm labor, and one of the nation's busiest land-border crossing corridors.
The Democratic margin in Yuma-El Centro has rarely exceeded forty-one points in modern history; the Republican margin has rarely exceeded thirty-one points. 2024 delivered the market to the Republican candidate by twelve points.
Its demographics resemble the country more than they resemble most markets. A 29% non-Hispanic-white share, a 17% poverty rate, and a median household income of $60,488 — all within the broad national range.
Yuma-El Centro, California — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/771/. Accessed May 20, 2026. License: CC BY 4.0.