Kansas City, Missouri: Populist market. In 2024, voted R+1%. Republican peak: R+29 in 1972.
Key facts
- 2024 presidential margin
- R+1MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 2,630,0362024 5-year
- Median household income
- $82,2242024 5-year
- White (non-Hispanic)
- 73.7%2024 5-year
- Black
- 10.4%2024 5-year
- Hispanic / Latino
- 10.1%2024 5-year
- Peak Democratic margin
- D+28 in 1912MIT Election Lab
- Peak Republican margin
- R+29 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 614,252 | 630,297 | 1,272,474 | ||
| D | 634,645 | 623,006 | 1,285,425 | ||
| R | 497,658 | 554,014 | 1,136,871 | ||
| R | 518,251 | 563,817 | 1,106,740 | ||
| D | 602,666 | 554,471 | 1,173,480 | ||
| R | 511,257 | 565,349 | 1,085,882 | ||
| R | 442,894 | 455,107 | 929,968 | ||
| D | 399,314 | 363,204 | 846,590 | ||
| D | 389,053 | 301,377 | 930,385 | ||
| D | 393,854 | 390,561 | 789,210 | ||
| R | 331,156 | 464,709 | 798,255 | ||
| R | 331,333 | 374,089 | 756,408 | ||
| D | 358,052 | 345,646 | 717,144 | ||
| R | 239,655 | 433,565 | 679,632 | ||
| R | 280,822 | 303,328 | 662,582 | ||
| D | 398,205 | 240,076 | 640,328 | ||
| R | 332,603 | 365,528 | 699,058 | ||
| R | 306,103 | 350,259 | 656,745 | ||
| R | 304,763 | 369,692 | 675,790 | ||
| D | 320,664 | 244,413 | 568,391 | ||
| R | 266,236 | 274,238 | 541,698 | ||
| D | 321,229 | 300,472 | 623,231 | ||
| D | 418,287 | 255,453 | 676,442 | ||
| D | 370,414 | 216,479 | 591,134 | ||
| R | 219,684 | 333,539 | 554,843 | ||
| R | 193,543 | 251,768 | 476,286 | ||
| R | 206,867 | 245,501 | 457,878 | ||
| D | 161,182 | 132,843 | 302,173 | ||
| D | 114,813 | 47,592 | 238,004 | ||
| D | 119,733 | 114,088 | 239,442 | ||
| R | 91,943 | 117,455 | 218,776 | ||
| D | 117,625 | 109,345 | 232,559 | ||
| D | 128,260 | 104,993 | 235,568 | ||
| R | 73,920 | 83,133 | 197,414 | ||
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Demographics
Kansas City's media market spans the Missouri-Kansas state line, meaning its viewers are simultaneously targeted by campaigns operating under entirely different competitive environments — a rare dual-state dynamic that complicates ad-buy strategy.
The Democratic margin in Kansas City peaked at twenty-eight points in 1912. By 2024 the market had flipped, voting Republican for the first time in many years. The 2024 margin was one points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $82,224 sits well below state and national norms, and 11% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Kansas City, Missouri — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/616/. Accessed May 20, 2026. License: CC BY 4.0.