Harlingen-Wslco-Brnsvl-McA, Texas: Populist market. In 2024, voted R+4%. Democratic peak: D+76 in 1912.
Key facts
- 2024 presidential margin
- R+4MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 1,404,3032024 5-year
- Median household income
- $53,0232024 5-year
- White (non-Hispanic)
- 30.5%2024 5-year
- Black
- 0.7%2024 5-year
- Hispanic / Latino
- 91.3%2024 5-year
- Peak Democratic margin
- D+76 in 1912MIT Election Lab
- Peak Republican margin
- R+21 in 1952MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 168,310 | 184,094 | 355,568 | ||
| D | 204,493 | 150,247 | 358,325 | ||
| D | 190,922 | 81,885 | 283,908 | ||
| D | 161,804 | 68,927 | 233,164 | ||
| D | 150,424 | 69,287 | 221,136 | ||
| D | 106,300 | 90,493 | 197,582 | ||
| D | 104,327 | 69,801 | 176,633 | ||
| D | 101,327 | 44,959 | 153,891 | ||
| D | 91,667 | 49,798 | 161,988 | ||
| D | 95,425 | 56,477 | 152,573 | ||
| D | 78,625 | 68,602 | 147,662 | ||
| D | 65,571 | 51,233 | 119,363 | ||
| D | 67,961 | 37,853 | 106,586 | ||
| R | 36,410 | 48,442 | 85,242 | ||
| D | 41,665 | 28,831 | 75,643 | ||
| D | 44,374 | 23,002 | 67,545 | ||
| D | 37,239 | 25,465 | 62,866 | ||
| R | 22,621 | 27,425 | 50,571 | ||
| R | 21,189 | 32,185 | 53,453 | ||
| D | 19,439 | 11,764 | 31,989 | ||
| D | 15,406 | 10,211 | 27,212 | ||
| D | 15,879 | 8,965 | 24,906 | ||
| D | 15,960 | 5,818 | 22,276 | ||
| D | 18,637 | 5,045 | 23,857 | ||
| D | 8,368 | 8,297 | 16,692 | ||
| D | 6,950 | 2,395 | 9,752 | ||
| D | 3,800 | 2,115 | 5,974 | ||
| D | 3,250 | 805 | 4,124 | ||
| D | 4,125 | 445 | 4,854 | ||
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Demographics
This South Texas media market is among the most heavily Hispanic in the United States, with Democratic margins historically wide but showing measurable rightward shifts in recent cycles as working-class border communities reassess party allegiances.
The Democratic margin in Harlingen-Wslco-Brnsvl-McA peaked at seventy-six points in 1912. By 2024 the market had flipped, voting Republican for the first time in many years. The 2024 margin was four points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $53,023 sits well below state and national norms, and 26% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Harlingen-Wslco-Brnsvl-McA, Texas — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/636/. Accessed May 20, 2026. License: CC BY 4.0.