Quincy-Hannibal-Keokuk, Missouri: Populist market. In 2024, voted R+47%. Republican peak: R+47 in 2024.
Key facts
- 2024 presidential margin
- R+47MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 248,3232024 5-year
- Median household income
- $61,9552024 5-year
- White (non-Hispanic)
- 90.8%2024 5-year
- Black
- 3.3%2024 5-year
- Hispanic / Latino
- 2.4%2024 5-year
- Peak Democratic margin
- D+33 in 1932MIT Election Lab
- Peak Republican margin
- R+47 in 2024MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 31,311 | 88,279 | 121,510 | ||
| R | 34,028 | 89,275 | 125,882 | ||
| R | 32,445 | 83,147 | 122,450 | ||
| R | 47,416 | 71,166 | 121,253 | ||
| R | 53,268 | 67,257 | 122,415 | ||
| R | 51,778 | 74,290 | 127,049 | ||
| R | 53,751 | 63,659 | 120,343 | ||
| D | 52,009 | 46,873 | 112,996 | ||
| D | 54,840 | 45,989 | 125,391 | ||
| D | 61,681 | 57,015 | 119,234 | ||
| R | 49,865 | 75,202 | 125,453 | ||
| R | 50,704 | 74,025 | 130,986 | ||
| R | 60,306 | 67,682 | 129,503 | ||
| R | 46,604 | 81,868 | 129,020 | ||
| R | 52,235 | 67,744 | 131,127 | ||
| D | 82,032 | 52,975 | 135,024 | ||
| R | 67,893 | 78,579 | 146,535 | ||
| R | 62,884 | 79,822 | 142,820 | ||
| R | 67,290 | 84,105 | 151,616 | ||
| D | 73,683 | 60,244 | 134,800 | ||
| D | 70,711 | 69,835 | 141,137 | ||
| D | 87,136 | 81,793 | 170,202 | ||
| D | 96,766 | 65,804 | 165,937 | ||
| D | 99,874 | 50,211 | 151,756 | ||
| R | 64,030 | 80,356 | 145,092 | ||
| R | 62,046 | 63,052 | 139,438 | ||
| R | 59,411 | 68,669 | 132,767 | ||
| D | 65,943 | 51,703 | 121,018 | ||
| D | 42,111 | 18,826 | 79,071 | ||
| D | 47,087 | 35,787 | 86,034 | ||
| D | 39,539 | 36,453 | 80,634 | ||
| D | 51,756 | 37,501 | 90,991 | ||
| D | 53,217 | 39,284 | 93,830 | ||
| D | 45,510 | 31,808 | 82,845 | ||
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Demographics
This Mississippi River media market spans three states and blends small-city manufacturing heritage with agricultural hinterlands, producing electorates that have trended sharply toward Republican margins in federal races over the past decade.
The Democratic margin in Quincy-Hannibal-Keokuk peaked at thirty-three points in 1932. By 2000 the market had flipped, voting Republican for the first time in many years. The 2024 margin was forty-seven points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $61,955 sits well below state and national norms, and 14% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Quincy-Hannibal-Keokuk, Missouri — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/717/. Accessed May 20, 2026. License: CC BY 4.0.