Laredo, Texas: Populist market. In 2024, voted R+4%. Democratic peak: D+80 in 1964.
Key facts
- 2024 presidential margin
- R+4MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 283,1352024 5-year
- Median household income
- $61,8942024 5-year
- White (non-Hispanic)
- 20.7%2024 5-year
- Black
- 0.5%2024 5-year
- Hispanic / Latino
- 94.9%2024 5-year
- Peak Democratic margin
- D+80 in 1964MIT Election Lab
- Peak Republican margin
- R+24 in 1912MIT Election Lab
Constituent county margins for Laredo, TXOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
R+60D+60
One cell per constituent county. Ordered by 2024 D-vs-R margin (bluest first). Hover for county-level numbers.
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 33,829 | 36,354 | 70,808 | ||
| D | 43,668 | 27,937 | 72,412 | ||
| D | 44,370 | 13,976 | 60,727 | ||
| D | 40,124 | 12,075 | 52,739 | ||
| D | 35,391 | 14,038 | 49,687 | ||
| D | 25,316 | 18,981 | 44,454 | ||
| D | 19,758 | 14,029 | 34,187 | ||
| D | 20,783 | 5,233 | 27,227 | ||
| D | 16,561 | 8,655 | 28,115 | ||
| D | 18,398 | 8,486 | 26,967 | ||
| D | 13,885 | 9,796 | 23,737 | ||
| D | 13,074 | 6,295 | 19,724 | ||
| D | 11,578 | 4,684 | 16,380 | ||
| D | 9,203 | 6,706 | 15,921 | ||
| D | 10,328 | 2,354 | 13,038 | ||
| D | 11,082 | 1,229 | 12,329 | ||
| D | 10,734 | 2,062 | 12,800 | ||
| D | 6,713 | 3,381 | 10,111 | ||
| D | 6,824 | 3,310 | 10,139 | ||
| D | 5,227 | 1,418 | 6,742 | ||
| D | 5,243 | 819 | 6,118 | ||
| D | 4,931 | 1,270 | 6,205 | ||
| D | 3,876 | 730 | 4,606 | ||
| D | 4,570 | 681 | 5,264 | ||
| D | 1,911 | 786 | 2,700 | ||
| D | 1,613 | 626 | 2,292 | ||
| D | 683 | 566 | 1,265 | ||
| D | 702 | 686 | 1,388 | ||
| R | 654 | 1,087 | 1,776 | ||
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Demographics
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
American
2.0%
German
0.9%
Irish
0.7%
English
0.5%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
Age distribution by sex
Median age: 30.1 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
Median household income
2024 inflation-adjusted dollars
$61,894
Laredo ranks near the middle of US counties.
Laredo$61,894
Texas$78,476
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
Poverty rate
All persons below federal poverty line
22.1%
Children face higher poverty than working-age adults.
Children under 1830.1%
Working age (18–64)17.7%
Seniors (65+)29.7%
Source · American Community Survey 5-year estimates, 2024 release.
Language at home
Population aged 5 and older
13.3%
speak English only
Spanish85.8%
Asian & Pacific Islander0.6%
Other Indo-European0.2%
Other languages0.1%
Source · ACS 5-year estimates, 2024.
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 31.4% of residents not counted as adherents by any reporting body.
Laredo anchors a media market that is over 95% Hispanic, making it one of the most demographically uniform media markets in the country — yet its voter participation rates have historically lagged well behind Texas averages.
The Democratic margin in Laredo peaked at eighty points in 1964. By 2024 the market had flipped, voting Republican for the first time in many years. The 2024 margin was four points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $61,894 sits well below state and national norms, and 22% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Laredo, Texas — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/749/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Laredo, Texas vote in 2024?
In 2024, Laredo, Texas voted Republican by 3.6 points (R+4), carried by the Republican candidate. Out of 70,808 votes cast, 33,829 went Democratic and 36,354 went Republican.
What is Laredo, Texas's political archetype?
Akashic classifies Laredo, Texas as a "Populist" market based on its long-arc presidential voting pattern. Across 38 elections in the dataset, the market has voted Democratic 27 times, Republican 2 times, and other 0 times.
When did Laredo, Texas last vote Democratic?
The most recent presidential election in which Laredo, Texas voted Democratic was 2020.
How many people live in Laredo, Texas?
Laredo, Texas has a population of 283,135 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Laredo, Texas?
Median household income in Laredo, Texas is $61,894 — below the national median of $80,734. The Texas state median is $78,476.
What is the political history of Laredo, Texas?
Akashic tracks 38 presidential elections in Laredo, Texas from 1876 to 2024. Of those, 27 went Democratic and 2 went Republican. The market's archetype — "Populist" — captures the overall trajectory of that voting record.