Traverse City-Cadillac, Michigan: Populist market. In 2024, voted R+23%. Republican peak: R+57 in 1924.
Key facts
- 2024 presidential margin
- R+23MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 625,1282024 5-year
- Median household income
- $67,5672024 5-year
- White (non-Hispanic)
- 89.6%2024 5-year
- Black
- 1.6%2024 5-year
- Hispanic / Latino
- 2.8%2024 5-year
- Peak Democratic margin
- D+18 in 1964MIT Election Lab
- Peak Republican margin
- R+57 in 1904MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 147,325 | 236,801 | 390,547 | ||
| R | 141,332 | 223,254 | 370,305 | ||
| R | 108,796 | 189,072 | 316,957 | ||
| R | 133,397 | 168,414 | 306,503 | ||
| R | 154,246 | 160,189 | 320,133 | ||
| R | 131,375 | 177,890 | 312,761 | ||
| R | 113,505 | 148,571 | 271,125 | ||
| D | 109,365 | 101,491 | 242,511 | ||
| D | 95,940 | 94,520 | 254,157 | ||
| R | 85,364 | 128,222 | 215,100 | ||
| R | 68,892 | 143,133 | 213,209 | ||
| R | 78,284 | 119,230 | 217,343 | ||
| R | 81,316 | 111,217 | 195,216 | ||
| R | 58,394 | 102,837 | 164,882 | ||
| R | 50,896 | 78,578 | 140,502 | ||
| D | 79,600 | 55,545 | 135,340 | ||
| R | 52,394 | 87,376 | 140,013 | ||
| R | 39,834 | 90,599 | 130,709 | ||
| R | 36,789 | 90,626 | 128,260 | ||
| R | 36,446 | 63,757 | 103,040 | ||
| R | 38,724 | 65,023 | 104,508 | ||
| R | 48,953 | 73,256 | 122,745 | ||
| D | 56,674 | 53,087 | 114,857 | ||
| D | 53,707 | 50,133 | 107,145 | ||
| R | 21,197 | 62,425 | 84,186 | ||
| R | 11,526 | 56,645 | 78,814 | ||
| R | 17,624 | 53,923 | 74,779 | ||
| R | 24,386 | 32,647 | 60,665 | ||
| O | 13,760 | 16,884 | 58,075 | ||
| R | 16,631 | 41,199 | 61,510 | ||
| R | 11,891 | 46,899 | 61,590 | ||
| R | 18,889 | 41,257 | 62,089 | ||
| R | 23,211 | 34,133 | 59,147 | ||
| R | 19,832 | 22,079 | 46,031 | ||
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Demographics
This northwest Michigan media market spans a cultural fault line between affluent lakeside communities and rural industrial towns, producing competitive margins in statewide races that neither party can take for granted.
The Democratic margin in Traverse City-Cadillac peaked at eighteen points in 1964. By 2000 the market had flipped, voting Republican for the first time in many years. The 2024 margin was twenty-three points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $67,567 sits well below state and national norms, and 13% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Traverse City-Cadillac, Michigan — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/540/. Accessed May 20, 2026. License: CC BY 4.0.