Terre Haute, Indiana: Populist market. In 2024, voted R+45%. Republican peak: R+45 in 2024.
Key facts
- 2024 presidential margin
- R+45MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 369,2272024 5-year
- Median household income
- $61,5702024 5-year
- White (non-Hispanic)
- 90.2%2024 5-year
- Black
- 2.8%2024 5-year
- Hispanic / Latino
- 2.8%2024 5-year
- Peak Democratic margin
- D+20 in 1932MIT Election Lab
- Peak Republican margin
- R+45 in 2024MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 41,846 | 113,624 | 158,459 | ||
| R | 45,563 | 116,420 | 165,137 | ||
| R | 40,912 | 105,696 | 154,354 | ||
| R | 56,076 | 90,852 | 150,358 | ||
| R | 75,444 | 82,375 | 160,258 | ||
| R | 58,135 | 95,392 | 154,755 | ||
| R | 59,665 | 82,324 | 144,810 | ||
| R | 62,927 | 64,567 | 147,328 | ||
| D | 65,158 | 63,613 | 161,953 | ||
| R | 67,411 | 87,897 | 156,031 | ||
| R | 62,197 | 103,464 | 166,731 | ||
| R | 68,142 | 96,619 | 173,358 | ||
| D | 87,297 | 87,253 | 176,062 | ||
| R | 62,011 | 110,985 | 173,987 | ||
| R | 68,008 | 85,897 | 174,176 | ||
| D | 105,262 | 77,025 | 182,859 | ||
| R | 87,338 | 106,157 | 194,114 | ||
| R | 84,932 | 108,852 | 194,279 | ||
| R | 89,495 | 109,693 | 200,229 | ||
| D | 93,326 | 85,402 | 181,628 | ||
| R | 88,126 | 96,596 | 185,886 | ||
| D | 109,969 | 107,350 | 218,583 | ||
| D | 123,210 | 85,944 | 211,317 | ||
| D | 112,286 | 74,249 | 191,435 | ||
| R | 77,161 | 98,763 | 177,915 | ||
| R | 70,456 | 84,345 | 170,255 | ||
| R | 73,814 | 88,595 | 173,299 | ||
| D | 60,462 | 53,882 | 123,988 | ||
| D | 41,691 | 24,325 | 95,105 | ||
| D | 50,562 | 47,997 | 105,610 | ||
| R | 38,933 | 48,885 | 94,648 | ||
| D | 45,003 | 42,624 | 90,730 | ||
| D | 46,017 | 41,158 | 88,068 | ||
| D | 35,010 | 33,142 | 74,909 | ||
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Demographics
Centered on Vigo County, Terre Haute's media market has served as a bellwether through much of the 20th century, though the region has trended decisively Republican in recent cycles as rural and working-class voters realigned.
The Democratic margin in Terre Haute peaked at twenty points in 1932. By 1996 the market had flipped, voting Republican for the first time in many years. The 2024 margin was forty-five points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $61,570 sits well below state and national norms, and 15% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Terre Haute, Indiana — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/581/. Accessed May 20, 2026. License: CC BY 4.0.