Rochestr-Mason City-Austin, Iowa: Populist market. In 2024, voted R+8%. Republican peak: R+65 in 1920.
Key facts
- 2024 presidential margin
- R+8MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 384,5072024 5-year
- Median household income
- $82,9222024 5-year
- White (non-Hispanic)
- 83.2%2024 5-year
- Black
- 4.2%2024 5-year
- Hispanic / Latino
- 6.6%2024 5-year
- Peak Democratic margin
- D+21 in 1964MIT Election Lab
- Peak Republican margin
- R+65 in 1920MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 93,719 | 110,451 | 208,625 | ||
| R | 97,261 | 109,192 | 211,049 | ||
| R | 78,374 | 97,771 | 193,163 | ||
| D | 101,362 | 87,179 | 193,107 | ||
| D | 104,588 | 84,668 | 193,379 | ||
| D | 95,891 | 91,647 | 189,869 | ||
| D | 81,690 | 77,423 | 166,306 | ||
| D | 77,675 | 58,433 | 155,823 | ||
| D | 69,215 | 60,592 | 171,899 | ||
| D | 77,700 | 74,744 | 153,745 | ||
| R | 73,169 | 85,746 | 160,021 | ||
| R | 62,539 | 81,405 | 157,700 | ||
| R | 74,732 | 78,719 | 156,517 | ||
| R | 56,735 | 87,979 | 147,288 | ||
| R | 61,622 | 73,261 | 140,673 | ||
| D | 85,925 | 55,474 | 141,641 | ||
| R | 62,809 | 84,264 | 147,281 | ||
| R | 55,396 | 78,418 | 134,067 | ||
| R | 48,187 | 87,784 | 136,445 | ||
| D | 61,213 | 52,460 | 115,660 | ||
| R | 52,049 | 57,846 | 110,286 | ||
| R | 60,784 | 66,636 | 127,828 | ||
| D | 63,586 | 46,623 | 114,319 | ||
| D | 58,614 | 43,708 | 104,095 | ||
| R | 31,499 | 65,233 | 97,509 | ||
| R | 7,409 | 52,460 | 91,148 | ||
| R | 12,798 | 64,393 | 79,732 | ||
| R | 15,248 | 25,918 | 42,691 | ||
| O | 12,169 | 9,988 | 40,412 | ||
| R | 12,379 | 26,086 | 40,437 | ||
| R | 7,351 | 28,813 | 38,021 | ||
| R | 12,346 | 30,730 | 44,544 | ||
| R | 14,889 | 31,882 | 47,864 | ||
| D | 17,468 | 16,786 | 37,767 | ||
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Demographics
This mid-sized media market spans the Minnesota-Iowa border region, where farm-economy concerns and small-city demographics consistently produce competitive margins in statewide races on both sides of the line.
The Democratic margin in Rochestr-Mason City-Austin peaked at twenty-one points in 1964. By 2016 the market had flipped, voting Republican for the first time in many years. The 2024 margin was eight points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $82,922 sits well below state and national norms, and 9% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Rochestr-Mason City-Austin, Iowa — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/611/. Accessed May 20, 2026. License: CC BY 4.0.