Milwaukee, Wisconsin: Bellwether market. In 2024, voted D+2%. Democratic peak: D+46 in 1936.
Key facts
- 2024 presidential margin
- D+2MIT Election Lab
- Political archetype
- BellwetherAkashic typology
- Population
- 2,333,3012024 5-year
- Median household income
- $79,6522024 5-year
- White (non-Hispanic)
- 70.6%2024 5-year
- Black
- 12.3%2024 5-year
- Hispanic / Latino
- 12.0%2024 5-year
- Peak Democratic margin
- D+46 in 1936MIT Election Lab
- Peak Republican margin
- R+45 in 1920MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 660,683 | 637,927 | 1,321,744 | ||
| D | 653,102 | 617,754 | 1,292,490 | ||
| D | 559,755 | 544,963 | 1,177,913 | ||
| D | 640,807 | 604,694 | 1,258,975 | ||
| D | 645,903 | 552,458 | 1,213,814 | ||
| R | 579,963 | 622,990 | 1,213,617 | ||
| R | 492,629 | 535,336 | 1,068,467 | ||
| D | 432,046 | 368,183 | 895,025 | ||
| D | 428,649 | 406,779 | 1,047,183 | ||
| D | 484,284 | 437,102 | 927,680 | ||
| R | 449,205 | 491,281 | 946,612 | ||
| R | 426,431 | 451,096 | 959,252 | ||
| D | 450,108 | 433,764 | 909,139 | ||
| R | 360,444 | 415,913 | 802,388 | ||
| D | 347,135 | 337,481 | 749,075 | ||
| D | 484,708 | 284,140 | 770,310 | ||
| D | 401,254 | 367,187 | 770,025 | ||
| R | 273,726 | 407,474 | 685,825 | ||
| R | 308,301 | 392,723 | 703,915 | ||
| D | 287,680 | 241,590 | 551,648 | ||
| D | 305,174 | 256,214 | 570,593 | ||
| D | 309,810 | 243,923 | 566,927 | ||
| D | 342,262 | 116,979 | 491,230 | ||
| D | 284,285 | 109,993 | 436,251 | ||
| D | 183,397 | 170,255 | 369,495 | ||
| O | 26,932 | 108,014 | 284,980 | ||
| R | 43,423 | 156,394 | 252,962 | ||
| D | 65,110 | 62,941 | 149,404 | ||
| D | 57,370 | 36,689 | 132,568 | ||
| R | 56,121 | 63,407 | 143,196 | ||
| R | 42,756 | 69,687 | 136,917 | ||
| R | 54,815 | 72,352 | 135,629 | ||
| R | 53,411 | 76,383 | 134,407 | ||
| D | 57,388 | 48,979 | 110,875 | ||
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Demographics
The Milwaukee media market spans southeastern Wisconsin's dense urban core and surrounding exurbs, creating a battleground where the city's high-density wards and collar-county suburbs often pull in opposite directions on election night.
The Democratic margin in Milwaukee has rarely exceeded forty-six points in modern history; the Republican margin has rarely exceeded forty-five points. 2024 delivered the market to the Democratic candidate by two points.
Its demographics resemble the country more than they resemble most markets. A 71% non-Hispanic-white share, a 11% poverty rate, and a median household income of $79,652 — all within the broad national range.
Milwaukee, Wisconsin — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/617/. Accessed May 20, 2026. License: CC BY 4.0.