Green Bay-Appleton, Wisconsin: Populist market. In 2024, voted R+17%. Republican peak: R+56 in 1920.
Key facts
- 2024 presidential margin
- R+17MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 1,170,9542024 5-year
- Median household income
- $76,5172024 5-year
- White (non-Hispanic)
- 85.9%2024 5-year
- Black
- 1.6%2024 5-year
- Hispanic / Latino
- 6.2%2024 5-year
- Peak Democratic margin
- D+34 in 1932MIT Election Lab
- Peak Republican margin
- R+56 in 1920MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 272,687 | 388,778 | 671,127 | ||
| R | 265,046 | 371,093 | 647,512 | ||
| R | 219,598 | 321,662 | 577,691 | ||
| R | 277,301 | 299,167 | 584,666 | ||
| D | 302,399 | 261,874 | 573,201 | ||
| R | 253,520 | 319,127 | 578,766 | ||
| R | 216,238 | 260,029 | 498,201 | ||
| D | 192,969 | 178,457 | 425,034 | ||
| R | 170,304 | 200,193 | 491,715 | ||
| R | 191,084 | 221,793 | 415,664 | ||
| R | 150,059 | 258,503 | 411,802 | ||
| R | 157,834 | 235,414 | 426,139 | ||
| R | 174,816 | 202,544 | 386,505 | ||
| R | 132,373 | 200,504 | 343,134 | ||
| R | 118,355 | 173,948 | 315,180 | ||
| D | 174,804 | 130,127 | 305,377 | ||
| R | 136,567 | 179,588 | 316,588 | ||
| R | 80,737 | 198,486 | 281,150 | ||
| R | 85,330 | 207,317 | 293,369 | ||
| R | 100,146 | 126,241 | 230,145 | ||
| R | 95,907 | 149,054 | 246,332 | ||
| R | 111,856 | 143,481 | 257,274 | ||
| D | 144,400 | 79,370 | 238,149 | ||
| D | 140,461 | 68,551 | 213,501 | ||
| R | 95,460 | 102,313 | 199,474 | ||
| O | 15,107 | 63,389 | 166,390 | ||
| R | 24,080 | 100,809 | 137,943 | ||
| R | 40,816 | 50,008 | 94,230 | ||
| D | 34,112 | 26,834 | 83,871 | ||
| R | 36,214 | 54,815 | 96,170 | ||
| R | 27,341 | 62,330 | 93,995 | ||
| R | 35,950 | 57,674 | 95,916 | ||
| R | 36,142 | 59,193 | 97,775 | ||
| D | 40,726 | 33,549 | 77,938 | ||
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Demographics
Anchored by Brown and Outagamie counties, this northeast Wisconsin market blends a Catholic, union-influenced Green Bay base with Appleton's white-collar Fox Cities suburbs, producing some of the state's most closely watched county-level margins in federal races.
The Democratic margin in Green Bay-Appleton peaked at thirty-four points in 1932. By 2012 the market had flipped, voting Republican for the first time in many years. The 2024 margin was seventeen points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $76,517 sits well below state and national norms, and 9% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Green Bay-Appleton, Wisconsin — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/658/. Accessed May 20, 2026. License: CC BY 4.0.