El Paso (Las Cruces), Texas: Populist market. In 2024, voted D+13%. Democratic peak: D+61 in 1936.
Key facts
- 2024 presidential margin
- D+13MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 1,100,6432024 5-year
- Median household income
- $59,1672024 5-year
- White (non-Hispanic)
- 32.0%2024 5-year
- Black
- 3.0%2024 5-year
- Hispanic / Latino
- 79.6%2024 5-year
- Peak Democratic margin
- D+61 in 1936MIT Election Lab
- Peak Republican margin
- R+21 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 189,687 | 143,928 | 339,231 | ||
| D | 226,892 | 118,327 | 351,885 | ||
| D | 186,568 | 81,669 | 288,208 | ||
| D | 151,038 | 85,238 | 240,868 | ||
| D | 163,225 | 90,566 | 256,170 | ||
| D | 127,581 | 103,793 | 233,207 | ||
| D | 108,717 | 79,764 | 193,629 | ||
| D | 107,961 | 61,492 | 180,413 | ||
| D | 88,397 | 64,108 | 181,096 | ||
| D | 83,193 | 77,977 | 162,326 | ||
| R | 66,564 | 89,333 | 156,663 | ||
| R | 51,738 | 69,827 | 130,206 | ||
| D | 58,399 | 57,353 | 117,290 | ||
| R | 42,339 | 65,565 | 108,986 | ||
| R | 40,935 | 41,754 | 89,586 | ||
| D | 46,709 | 28,505 | 75,464 | ||
| D | 35,684 | 29,907 | 65,767 | ||
| R | 20,712 | 26,197 | 47,161 | ||
| R | 19,665 | 26,593 | 46,330 | ||
| D | 21,138 | 9,071 | 30,845 | ||
| D | 16,131 | 5,273 | 23,692 | ||
| D | 18,311 | 7,583 | 25,931 | ||
| D | 18,066 | 4,314 | 22,561 | ||
| D | 17,095 | 5,244 | 22,664 | ||
| R | 8,485 | 9,386 | 17,879 | ||
| D | 9,630 | 4,092 | 14,118 | ||
| R | 5,598 | 6,740 | 12,432 | ||
| D | 4,805 | 3,378 | 8,351 | ||
| D | 3,954 | 1,203 | 6,368 | ||
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Demographics
Spanning El Paso and Las Cruces, this majority-Hispanic media market sits at the U.S.-Mexico boundary, producing consistently high Democratic margins at the federal level while local races often turn on turnout gaps between the two anchor cities.
The Democratic margin in El Paso (Las Cruces) peaked at sixty-one points in 1936. By 1988 the market had flipped, voting Republican for the first time in many years. The 2024 margin was thirteen points, the most Democratic-leaning result in the market's modern history.
The economic context is the key. The median household income of $59,167 sits well below state and national norms, and 19% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
El Paso (Las Cruces), Texas — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/765/. Accessed May 20, 2026. License: CC BY 4.0.