Reno, Nevada: Populist market. In 2024, voted R+12%. Democratic peak: D+44 in 1896.
Key facts
- 2024 presidential margin
- R+12MIT Election Lab
- Political archetype
- PopulistAkashic typology
- Population
- 777,0682024 5-year
- Median household income
- $85,0742024 5-year
- White (non-Hispanic)
- 66.1%2024 5-year
- Black
- 2.2%2024 5-year
- Hispanic / Latino
- 24.1%2024 5-year
- Peak Democratic margin
- D+44 in 1896MIT Election Lab
- Peak Republican margin
- R+40 in 1980MIT Election Lab
Constituent county margins for Reno, NVOne cell per constituent county, colored by 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), ordered bluest first.
R+60D+60
One cell per constituent county. Ordered by 2024 D-vs-R margin (bluest first). Hover for county-level numbers.
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 177,997 | 226,629 | 414,469 | ||
| R | 175,783 | 210,053 | 397,218 | ||
| R | 132,803 | 169,911 | 329,898 | ||
| R | 136,291 | 156,796 | 300,116 | ||
| D | 146,413 | 140,830 | 292,061 | ||
| R | 111,272 | 149,232 | 265,273 | ||
| R | 80,166 | 118,133 | 209,618 | ||
| R | 72,664 | 89,915 | 189,115 | ||
| R | 62,317 | 73,676 | 192,659 | ||
| R | 53,313 | 93,007 | 151,740 | ||
| R | 38,047 | 90,698 | 131,853 | ||
| R | 28,343 | 75,480 | 117,012 | ||
| R | 40,286 | 51,034 | 95,751 | ||
| R | 29,030 | 59,674 | 89,188 | ||
| R | 25,812 | 39,467 | 74,668 | ||
| D | 35,468 | 30,736 | 66,209 | ||
| R | 27,705 | 32,088 | 59,839 | ||
| R | 19,505 | 33,257 | 52,782 | ||
| R | 18,573 | 33,543 | 52,163 | ||
| R | 18,226 | 20,949 | 40,250 | ||
| D | 18,691 | 17,680 | 36,387 | ||
| D | 21,896 | 16,720 | 38,674 | ||
| D | 22,346 | 9,260 | 31,662 | ||
| D | 18,879 | 9,132 | 28,139 | ||
| R | 10,052 | 13,793 | 23,867 | ||
| R | 4,119 | 8,545 | 19,676 | ||
| R | 6,475 | 11,721 | 19,454 | ||
| D | 11,725 | 9,192 | 23,187 | ||
| O | 5,778 | 1,919 | 14,300 | ||
| R | 7,974 | 8,064 | 17,825 | ||
| R | 2,923 | 5,611 | 9,552 | ||
| D | 4,618 | 3,725 | 8,416 | ||
| D | 6,308 | 2,426 | 8,761 | ||
| O | 1,321 | 3,252 | 9,450 | ||
| R | 777 | 888 | 1,704 | ||
| R | 832 | 1,038 | 1,934 | ||
| R | 1,163 | 1,302 | 2,571 | ||
| R | 417 | 519 | 936 |
Demographics
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
12.8%
English
12.2%
Irish
11.0%
Italian
5.7%
American
4.7%
Scottish
2.4%
French
2.1%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
Age distribution by sex
Median age: 40.8 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
Median household income
2024 inflation-adjusted dollars
$85,074
Reno ranks near the middle of US counties.
Reno$85,074
Nevada$99,122
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
Poverty rate
All persons below federal poverty line
10.7%
Child poverty is below the national average.
Children under 1812.5%
Working age (18–64)10.1%
Seniors (65+)10.8%
Source · American Community Survey 5-year estimates, 2024 release.
Language at home
Population aged 5 and older
80.8%
speak English only
Spanish14.1%
Asian & Pacific Islander2.8%
Other Indo-European1.8%
Other languages0.5%
Source · ACS 5-year estimates, 2024.
Religious adherents
Adherents per capita by tradition
Religious adherence data not available for this county.
The Reno designated market area anchors northern Nevada and has trended more competitive as in-migration from California and other states has diversified its historically Republican-leaning electorate over the past decade.
The Democratic margin in Reno peaked at forty-four points in 1896. By 2012 the market had flipped, voting Republican for the first time in many years. The 2024 margin was twelve points, the most Republican-leaning result in the market's modern history.
The economic context is the key. The median household income of $85,074 sits well below state and national norms, and 11% of residents live below the federal poverty line. The shift here is part of a broader realignment of working-class places across the country.
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Reno, Nevada — The Long Memory. Akashic Intelligence — The Long Memory. https://tiers.akashic.app/dma/811/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did Reno, Nevada vote in 2024?
In 2024, Reno, Nevada voted Republican by 11.7 points (R+12), carried by the Republican candidate. Out of 414,469 votes cast, 177,997 went Democratic and 226,629 went Republican.
What is Reno, Nevada's political archetype?
Akashic classifies Reno, Nevada as a "Populist" market based on its long-arc presidential voting pattern. Across 38 elections in the dataset, the market has voted Democratic 9 times, Republican 27 times, and other 2 times.
When did Reno, Nevada last vote Democratic?
The most recent presidential election in which Reno, Nevada voted Democratic was 2008.
How many people live in Reno, Nevada?
Reno, Nevada has a population of 777,068 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Reno, Nevada?
Median household income in Reno, Nevada is $85,074 — above the national median of $80,734. The Nevada state median is $99,122.
What is the political history of Reno, Nevada?
Akashic tracks 38 presidential elections in Reno, Nevada from 1876 to 2024. Of those, 9 went Democratic and 27 went Republican. The market's archetype — "Populist" — captures the overall trajectory of that voting record.